Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Creating Emails and Landing Pages That Convert

Chris Dayley (VP, Testing & Site Optimization, Disruptive Advertising)

Date: Wednesday, September 4

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Email is one of the best marketing channels to nurture leads, generate sales, and re-engage former clients - if you do it right. In this session Chris will reveal some of the most powerful practices and tactics marketers can use to convert email traffic.

Takeaway

  • Basic emails every company should be sending. (What is the low hanging fruit?)
  • What landing pages convert best for email traffic.
  • A/B testing tactics that will make a good emails better.
  • Six areas you should be testing on your emails AND landing pages to improve click-through and conversion rates.