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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Creating Content Vs Creative Content: How Creativity Can Unburden the Content Marketer

Lindsay Tjepkema  (CEO, Co-founder, Casted)

Location: Room 6

Date: Wednesday, September 29

Time: 3:30 pm - 4:00 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor
Session Sponsor

When did content marketing get so… boring? With so many brands focused on written content that serves algorithms over audiences, content marketing has become a creation engine instead of a creativity engine. It’s time to stop creating content for content’s sake and let marketer’s do what they do best: engage audiences with creativity.

Find out how thinking outside of a blog-first strategy can make your content better, more engaging, and dare we say fun?! All while driving results for your brand.


  • Why it’s important to move towards creative creation and away from mass creation
  • How conversations with your audience can create content that can be reused and repurposed to create content that educates, entertains, and inspires
  • Examples from brands who are putting their audience (and content marketer) first by diving head-first into creative content