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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Creating Content to Change the World

Jacquie Chakirelis  (Vice President of Digital Strategy, Quest Digital/Great Lakes Publishing)

Location: Room 3

Date: Friday, September 16

Time: 9:20 am - 9:50 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Over the past two years, our world has changed considerably. Whether you call it the "new normal" or something else we are realizing that we are all connected, and all responsible for one another. Marketing has to reflect this changing zeitgeist. At a very basic level, simply acknowledging what we've all been through can be a powerful way of acknowledging the experience of your audience. As content creators, we can and possibly must consider that our content can change the world. It is a huge responsibility but thousands of creators at organizations big and small have shown us that it is possible. This session will offer inspiration and provide a practical guide for storytelling to engage an audience, especially when activating through brand purpose.


1. Agility and flexibility are key. Getting content out quickly to ensure relevance, but not at the expense of quality. 2. Focusing on authenticity, and lean into UGC. Create content opportunities your audience can relate to or learn from. 3. Honor user experience above all. Create content that can change the world.