SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Jacquie Chakirelis (Vice President of Digital Strategy, Quest Digital/Great Lakes Publishing)
Date: Friday, September 16
Time: 9:20 am - 9:50 am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Purposeful Marketing
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Over the past two years, our world has changed considerably. Whether you call it the "new normal" or something else we are realizing that we are all connected, and all responsible for one another. Marketing has to reflect this changing zeitgeist. At a very basic level, simply acknowledging what we've all been through can be a powerful way of acknowledging the experience of your audience. As content creators, we can and possibly must consider that our content can change the world. It is a huge responsibility but thousands of creators at organizations big and small have shown us that it is possible. This session will offer inspiration and provide a practical guide for storytelling to engage an audience, especially when activating through brand purpose.
1. Agility and flexibility are key. Getting content out quickly to ensure relevance, but not at the expense of quality. 2. Focusing on authenticity, and lean into UGC. Create content opportunities your audience can relate to or learn from. 3. Honor user experience above all. Create content that can change the world.
