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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 4:00pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Creating Authentic Content for a $1.5 Trillion Audience

Christine Carter  (Author and Global Marketing Strategist, Author and Global Marketing Strategist)

Date: Thursday, October 15

Time: 10:45am - 11:15am

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Session Type: Keynote

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Fifty-five percent of millennial moms are asked for their opinion about purchasing decisions, compared to 39% of total moms. But while black mothers have an enormous spending power and over-index in a number of CPG categories, three out of four moms still say companies have no idea what it’s like being a mom. We’ll connect the dots for brands between them and a consumer who might not even be on their radar… black millennial moms. We’ll dig into each take-away point with data and case studies.

Takeaway

  • Hire a diverse marketing team ... and empower them. Turn to freelancers and influencers to also generate content.
  • Respect the candor and blunt nature of black millennials on social media. Adopt these attributes for your brand messaging.
  • Learn why the lack of diversity in the marketing and advertising industry isn't the only problem. Generational shifts in consumer backgrounds exacerbates the divide between brand managers and minority consumers. Case in point: The generation with the largest consumer spending power to date (millennials) is also a generation that is more diverse than its predecessors.



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