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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Creating a Voice Search Program Through Quick Answer Boxes

Mark Zimmerman (Senior SEO Manager, PublicisSapient)

Susan Fish (Marketing Communications Manager, H&R Block)

Location: Grand Ballroom A

Date: Thursday, September 5

Time: 2:50pm - 3:35pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

In the infancy stages of mobile voice search, H&R Block and PublicisSapient partnered to build an innovative and successful program. Digital Marketing experts from both parties will share their real-world experiences on how search engines choose a website for the quick-answer result, and how Google quick-answer boxes turn into mobile voice search results. This session will cover how to identify answer box opportunities, using tools such as BrightEdge and Conductor; setting up webpage templates; optimizing the content; and monitoring keyword performance and organic traffic.


1. Understand the science behind quick answer boxes and how they are relevant to voice search
2. Learn to identify keywords for quick answer boxes
3. Determine template optimizations
4. Identify best practices for voice search content optimizations
5. Gain the fundamentals to build KPIs related to voice search