Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download Mobile App

Creating A Sales Strategy for YouTube That Doesn't Kill your Channel

Tim Schmoyer (Founder, Video Creators)

Location: Room 25

Date: Thursday, September 5

Time: 11:20am - 12:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

If your goal is to grow an audience on YouTube that generates sales for your business, there are several different ways to do that. Unfortunately, most businesses create valuable content and then ask for a sale. If effective, this ends up killing the growth potential of that video because of how YouTube's search and discovery systems work.

In this video you'll learn a few different tactics for converting your YouTube viewers into sales using methods that allow your videos to continually gain momentum. Thankfully, it's similar to models we follow with other marketing tools, but don't typically apply to YouTube, until now.


  • You'll realize the downsides of selling from every YouTube video from a search and discovery perspective
  • You'll learn the exact four steps for implementing an effective, organic sales strategy on YouTube
  • You'll be equipped to give three different calls to action that simultaneously generate sales and grow your channel