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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Creating a Long-Term Road Map for Content Marketing Success

Mark Kats (VP, Portfolio Consulting Lead, Manifest)

Ricky Ribeiro (VP, Creative, Manifest)

Ryan Petersen (Head of Content, CDW)

Location: Room 23

Date: Wednesday, September 4

Time: 12:25pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


In a world dominated by instant messaging, real-time data, and live video streaming, taking the long view is almost a luxury for content marketers on the agency side or on the client side. Carving out time to formulate a long-term vision for the evolution of an integrated content program, while delivering on all aspects of that complicated program is no easy task.

In this session, attendees will learn what it takes to align on common program goals; build consensus; and develop a strategic, multi-year plan to evolve an award-winning integrated content program.