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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Create Better Webinars: 5 Ways to Pick an Unforgettable Topic

Dana Miller  (Content Marketing Specialist, Intrado Digitla Media)

Chantelle Meiboom  (Associate VP Internet Marketing, 9th Co Inc.)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Virtual Events & Webinars

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

Usually, the hardest part about producing a webinar is coming up with a relevant and engaging topic. One that will inspire interest and resonate with your audience. Establishing a strong topic and unique title is one of the first steps in the content development process. It’s not magic; it requires a sound strategy to ensure success. In this session, we’ll share 5 ways to uncover topics that will hook potential viewers and drive registration.


  • Use crowdsourcing to ask your audience for their topic interests
  • How to utilize blog and SEO insights/analytics to guide topic development
  • Strategies to keep your webinar content valuable and unique