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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Create A Scalable Global Content Marketing Strategy in 7 Steps

Pam Didner  (B2B and Tech Marketing Consultant, Author and Speaker)

Date: Tuesday, September 28

Time: 1:00pm - 3:00pm

Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Planning is the prerequisite for business success, but success is not guaranteed by planning. Creating a global content marketing plan can be overwhelming and stressful, but it doesn't have to be. In this workshop, Pam Didner simplifies the process and explains the steps attendees need to take to develop a global plan. She’ll discuss the collaboration between an organization’s headquarters and the regional team, the needs of creating global vs. local personas and budget allocations for content creation and promotion.

Pam will also share the key elements to create a content marketing strategy with easy-to-follow templates. After the workshop, you will know what needs to be done to create a global plan and how to customize the templates to meet your company’s specific needs.

Takeaway

In this workshop, you will learn to:
  • Identify key factors to consider before creating a content marketing strategy
  • Follow a step-by-step framework to create cross-regional content marketing plans
  • Use, customize and modify the content marketing plan template
  • Write business objectives and marketing strategy statements
  • Create a global content marketing plan that is actionable



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