Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Create a 1-Page Content Marketing Strategy That You'll Actually Use

Ann Gynn  (Principal Consultant, G Force Communication)

Date: Friday, September 16

Time: 8:40 am - 9:10 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

A documented strategy is a success differentiator. But if it's really long and detailed, most people will never read it, let alone follow it. Walk through the seven steps to make it a single page so it stands a better chance of implementation.


  1. Learn a multi-step process to create a strategy.
  2. Identify the importance of a documented strategy to success
  3. Receive a template that can be used for multiple strategies