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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Craft killer headlines: Embracing creativity as an analytical copywriter

Brianne Dromey  (Lead Copywriter, One Net Inc)

Date: Thursday, September 30

Time: 12:00pm - 12:30pm

Pass Type: Virtual Pass - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: Beginner/New to the Industry

Vault Recording: TBD

Audience Level: Beginner/New to the Industry

Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.


  • How you can enhance your natural creativity
  • Why you should write down your bad ideas
  • 4 frameworks to generate more creative headlines
  • How to choose the leading line