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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Courting Your Customers: Building Authentic Engagements Through Content

Jill Grozalsky Roberson  (Product Marketing Director, Experience Platform, Sitecore)

Location: CMWorld Keynote Stage

Date: Wednesday, September 29

Time: 9:10am - 9:30am

Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

There are few things that are as powerful as content when it comes to creating connections with customers. But in a world where we are spoiled with content choice, how can brands today stand out with their content marketing efforts?

It may sound strange - but the key is to court your customers. Date them. Well, not exactly wining and dining them, but building connections through well-paced marketing and content where you aren’t asking them to marry you on the first date, but building a strong, healthy relationship over time. Brands that do this successfully know that content is the heart and soul of customer experience and use content to strategically mature relationships over time. Brands that don’t run the risk of getting kicked to the curb for another brand who can better court their customers with content.

This session will focus on the keys to developing and delivering content that truly connects with customers and builds relationships that last long after the sale or deal is won.



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