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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Jill Grozalsky Roberson (Product Marketing Director, Experience Platform, Sitecore)
Location: CMWorld Keynote Stage
Date: Wednesday, September 29
Time: 9:10 am - 9:30 am
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Session Type: Keynote
Audience Level: All
Vault Recording: TBD
Audience Level: All
There are few things that are as powerful as content when it comes to creating connections with customers. But in a world where we are spoiled with content choice, how can brands today stand out with their content marketing efforts?
It may sound strange - but the key is to court your customers. Date them. Well, not exactly wining and dining them, but building connections through well-paced marketing and content where you aren’t asking them to marry you on the first date, but building a strong, healthy relationship over time. Brands that do this successfully know that content is the heart and soul of customer experience and use content to strategically mature relationships over time. Brands that don’t run the risk of getting kicked to the curb for another brand who can better court their customers with content.
This session will focus on the keys to developing and delivering content that truly connects with customers and builds relationships that last long after the sale or deal is won.