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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Courageous Creativity: How content marketers get to "YES!" with bold ideas

Carla Johnson  (Marketing & Innovation Strategist, Keynote Speaker & Best Selling Author)

Date: Wednesday, September 29

Time: 11:00am - 11:30am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Keynote - Big Ideas

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Everyone says they want big, bold ideas. Something new. Something that’s never been done before. But when we pitch a new idea, we always hear the same excuses. “We don’t have the budget.” “We’re not that kind of brand.” And worst of all, “That’s not how we do things around here.” What if there was a better way to make new ideas feel less risky? To build an appreciation and even expectation for more creative content? What happens when we get downright courageous with our content marketing plans?

In this fast-paced session, marketing and innovation strategist Carla Johnson will teach you the five-step process that that teaches you the skill of creative thinking. She’ll show you where to find inspiration that leads to your most brilliant work. You’ll learn the process that makes new ideas feel less risky, so bosses and clients say, “YES!” She’ll teach you how to reframe your pitch, so the idea of failure never crosses your audience’s mind. You’ll walk away ready to be more daring, gutsy and tenacious about your content marketing ideas and how you sell them.

Are you ready to get courageous with your creativity?