Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Courageous Content: 6 Ways to Get Noticed Amidst the Noise

Jay Baer  (Founder, Convince & Convert)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Are you surrounded by content, but starved for impact? Does your content program feel more like an assembly line then a deft execution of a customer-focused marketing strategy? Do you year to produce content that creates conversations, not just clicks? If so, you're a candidate for Courageous Content.

Courageous Content only exists you have the guts, grit, and gravitas to make something that simply MUST be noticed.

In this inspirational and motivational new presentation from Hall of Fame speaker Jay Baer, you'll discover that every organization (even yours) is capable of creating Courageous Content. You'll learn the three truths inherent in every piece of Courageous Content - regardless of format. And, you'll uncover the six specific types of Courageous Content and how/why each produce breakthrough success.

Filled with poignant - and often hilarious - real-world examples of Courageous Content for both B2B and B2C, this presentation will become your rallying cry for the balance of 2020, and beyond.


  • Why most content fails
  • The Definition of Courageous Content and why it succeeds (more than ever)
  • The 3 truths possessed by every piece of Courageous Content
  • The 6 types of Courageous Content and which are most right for your organization