Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Counterintuitive Email Marketing Strategies That Work

Ashley Guttuso  (Chief Strategy Officer, Simple Focus Software)

Dennis Shiao  (Founder, Attention Retention LLC)

Location: Grand Ballroom A

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

You'd never send an email without a call-to-action (CTA), right?

Unless it works.

While such an email might not generate clicks, it could still generate awareness, engagement and brand affinity.

Often in email marketing, going against conventional wisdom gets results. So how do you stand out in a crowded inbox?

Embrace a counterintuitive approach that makes subscribers smile when they see they've got mail—from YOU!

Stop treating email like a chore and start realizing that it can be the most enjoyable part of marketing: an opportunity to experiment, be bold, and measure (i.e., to determine how to be even bolder).

Try a few counterintuitive email strategies that deliver unexpected results: more opens, clicks, and engaged subscribers.


- Understand why it's time to make email fun and exciting again

- See specific examples of counterintuitive email tactics that generated strong results

- Steal tactics and tips from email experts who defy inbox fatigue

- Learn about an "experiment-measure-adapt" approach to using counterintuitive tactics

- Return to your office ready to take your email program to the next level