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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Counterintuitive Email Marketing Strategies That Work

Ashley Guttuso  (Chief Strategy Officer, Simple Focus Software)

Dennis Shiao  (Founder, Attention Retention LLC)

Location: Grand Ballroom A

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

You'd never send an email without a call-to-action (CTA), right?

Unless it works.

While such an email might not generate clicks, it could still generate awareness, engagement and brand affinity.

Often in email marketing, going against conventional wisdom gets results. So how do you stand out in a crowded inbox?

Embrace a counterintuitive approach that makes subscribers smile when they see they've got mail—from YOU!

Stop treating email like a chore and start realizing that it can be the most enjoyable part of marketing: an opportunity to experiment, be bold, and measure (i.e., to determine how to be even bolder).

Try a few counterintuitive email strategies that deliver unexpected results: more opens, clicks, and engaged subscribers.


- Understand why it's time to make email fun and exciting again

- See specific examples of counterintuitive email tactics that generated strong results

- Steal tactics and tips from email experts who defy inbox fatigue

- Learn about an "experiment-measure-adapt" approach to using counterintuitive tactics

- Return to your office ready to take your email program to the next level