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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Corralling your Content: The Case for an Enterprise DAM

Andi Robinson  (Global Digital Content Leader, Corteva Agriscience)

Date: Thursday, September 30

Time: 11:15am - 11:45am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

No matter the size of your company, you likely have media assets in many different locations. Whether they are individual employee's computers or different systems in different regions, it can be hard (and costly) to not have easy-to-access assets. But how do you go about determining what you need? And get buy-in from decision-makers? Learn the steps to understand your needs and get stakeholder agreement for an enterprise-wide Digital Asset Management (DAM) platform that people will actually want to use.

Takeaway

• Where to start with a new DAM project
• How to get leaders to advocate for a new platform
• Determine your needs for a DAM
• Communicate the change to ensure success



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