Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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Core Concepts Workshop: Escaping the Content Graveyard: B2B Strategies for Resurrecting Engagement

Ellen Lichtenstein  (Sr. Content Specialist, AgentSync)

Regina Stephenson  (Sr. Content Specialist, AgentSync)

Location: Room 29CD

Date: Monday, October 21

Time: 10:45 am - 12:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Beginner

Your subject matter may be dry, but your content doesn't have to be! Join two experienced content creators who've managed to make insurance and financial services industry content (dare we say?) FUN for our audience. We'll share 10 rules for escaping the content graveyard and resurrecting your engagement - even (or especially) when you're working with unsexy source material. Then, we'll spend time workshopping participants' own dry subject matter into engaging and entertaining ideas they can take home with them. This session will be approximately 30 minutes of presentation, 45 minutes of interactive workshopping both in small groups and all together, and 15 minutes of Q&A.

Takeaway

  • Learn 10 rules for resurrecting engagement
  • Learn how to use one or more of them to resurrect your own content from the grave of boring
  • Work in small groups, and all together, to workshop attendees' own dry subject matter
  • Take home concrete examples and inspiration from the larger group of ways to bring new life to your dead content and dry subject matter