Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Core Concept Workshop: SEO Strategies for Beginners: Outshining AI with Information Gain

Mike King  (Founder/Chief Executive Officer, iPullRank)

Location: Room 30A

Date: Monday, October 21

Time: 10:45 am - 12:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Beginner

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Beginner

Core Concept Workshop: SEO

As content creators, we often draw from our own experiences to make our work unique. However, with so much AI-generated content online, it's tough to compete. Content marketers are concerned about how to keep their work relevant. What can you do to make your content stand out among the AI-generated content that’s everywhere on Google and other platforms? Information gain can give you the edge. This workshop with Mike King will show you how to examine your content to find out what makes it unique and what you need to create to rank well on Google Search. You'll learn how to use this idea to engage your audience, satisfy customers, and improve your SEO. Leave with a clear method to create content that stands out.


  • Grasping Information Gain: Learn to evaluate your content's novelty and value to ensure it stands out from the flood of AI-generated information.
  • Creating Unique Content: Focus on producing content that offers personal insights, original research, or expert opinions to differentiate from AI-generated content.
  • Analyzing Content Uniqueness: Use available tools to compare your content with competitors to discover where you can offer something new and valuable.
  • Optimizing for Search and Readers: Strive to create content that aligns with SEO best practices while providing real value and answers to users' questions.
  • Staying Ahead of AI Content: Prioritize human creativity and expert knowledge in your content strategy to maintain a competitive edge in a market filled with AI-generated content.