Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Core Concept Workshop: Optimizing Content Strategy for Effective Go-To-Market (GTM) Planning

Pam Didner  (B2B Marketing Consultant, Relentless Pursuit LLC)

Location: Room 28BC

Date: Monday, October 21

Time: 10:45 am - 12:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Understanding the content needs of sales and marketing is pivotal for successful Go-To-Market (GTM) planning in today's competitive landscape. But how do you effectively collaborate with your GTM marketing, sales, and product teams? How can you ensure clear communication and position yourself as an indispensable subject matter expert in GTM planning?

Join Pam Didner, B2B Marketing Consultant, Speaker, and Author, in this session, as she delves into the complexities of GTM alongside your content strategy. She'll explore strategies to align your content efforts with GTM objectives, driving maximum impact. From identifying audience needs to optimizing content distribution channels, she'll offer practical insights to elevate your GTM approach through content excellence.


  • Audience-centric content vs sales-centric content: Learn how to differentiate audience-centric vs. sales-centric content and strike a balance between the two.
  • Channel Optimization Techniques: Explore solutions for optimizing content distribution channels, including social media, email marketing, SEO to amplify content impact and reach
  • Content ROI: Harness the power of data analytics and performance metrics to showcase your value-add as part of the GTM dashboard report out.