Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Core Concept Workshop: Measure the Impact and Value of Your Search Optimization

Brian Piper  (Director of Content Strategy and Assessment, University of Rochester)

Location: Room 28DE

Date: Monday, October 21

Time: 10:45 am - 12:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Beginner

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Beginner

Are you tired of guessing the impact of your SEO efforts and not knowing how to show leadership the value of your efforts?

In this hands-on workshop, you'll crack the code of SEO metrics. Learn which KPIs really matter and how to track them like a pro. Get your hands dirty with Google Analytics, SEMrush, Search Console, Looker Data Studio, and more. Discover how AI can turbocharge your data analysis and content strategy.

Transform SEO data into storytelling reports that will matter to leadership. Learn to calculate and showcase the real value of your optimization efforts. Get access to AI prompts, dashboard, and spreadsheet templates. Forget dull lectures. You'll be applying these skills in real-time, alongside your peers.

Whether you're drowning in data or struggling to prove SEO's value, this workshop is for you. You'll walk away with the confidence to measure, optimize, and dominate in search.


  • Speak 'SEO metrics' fluently.
  • Become a data-driven content machine: Use powerful tools to create content that both search engines and readers will love.
  • Stay ahead of the curve by mastering AI-powered SEO reporting techniques.
  • Turn complex data into clear, actionable insights that prove your worth.
  • Learn to calculate ROI that will make budget conversations a breeze.