September 15-17
San Diego, CA
September 15-17, 2025
San Diego, CA
Start shaping your CMWorld experience. Use the filters to explore sessions and speakers that address your toughest marketing challenges. New sessions added weekly – check back often!
Core Concept Workshop: How to Align Marketing and Content with Sales to Create Revenue Impact
Pam Didner (Pam Didner, Pam Didner Consulting)
Location: Room 11
Date: Monday, September 15
Time: 10:45 am - 12:15 pm
Pass Type: All Access, Main Conference Plus - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Vault Recording: TBD
Audience Level: Intermediate
Understanding the content needs of both sales and marketing is essential for a successful go-to-market (GTM) plan, but aligning these teams is easier said than done. How can you collaborate effectively with GTM marketing, sales, and product teams while positioning yourself as a strategic content leader? And how can you leverage AI tools like ChatGPT or Copilot to work smarter and faster.
Join Pam Didner—B2B Marketing Consultant, Speaker, and Author—for a practical session on integrating content strategy into GTM planning. Pam will walk you through real-world tactics to align content efforts with GTM goals, from clarifying audience needs to optimizing distribution. You'll leave with a toolkit of strategies to elevate your GTM execution through content and AI.
Whether you're deep in GTM planning or just refining your content approach, this session will help you work smarter, not harder.
Takeaway
- Balance marketing vs. sales content: Know when to lead with value vs. solutions, and how to create content that resonates with both.
- Content ROI: Use data analytics and performance metrics to demonstrate your impact and clearly communicate content’s value in GTM dashboard reporting.
- Integrate AI to boost productivity: Discover how tools like ChatGPT can help you research, draft, and fine-tune content that supports GTM goals.