Scheduler 2025

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Core Concept Workshop: Export, Upload, Prompt: How to Get AI-Powered Insights from GA4 Data

Andy Crestodina  (Co-Founder / Chief Marketing Officer, Orbit Media Studios, Inc.)

Location: Room 6A

Date: Monday, September 15

Time: 10:45 am - 12:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: MADS Program

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

With GA4, you have performance data about pages, channels and users
With AI, you have a powerful data analyst that can find insights fast

This session is a step-by-step process for combining those two tools. You're about to learn:

It's amazing to see the AI crunch through a dataset. You'll quickly get insights from your GA4 data that you can use for social media, SEO, campaign performance and conversion optimization. And GA4 is just the beginning.

Measuring the performance of content is hard. But suddenly, AI has made it much much easier.

Attendees will leave with insights into how to use the latest AI tools to analyze the marketing data for practical content marketing insights.

…this session is also just a fun little tour of ideas for AI-powered data analysis.

Takeaway

  • How to find gaps in your content you didn’t know existed
  • How to draw insightful charts that GA4 doesn’t provide
  • How to quickly find strategies for aligning content with channels
  • How to get AI to combine GA4 data with reports from other sources
  • How to prompt AI for topics and ideas, analysis and actions