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Core Concept Workshop: Ethical AI Content Creation: A Hands-On Guide to Responsible Innovation

Chad Gilbert  (VP, Content Marketing, NP Digital)

Location: Room 8

Date: Monday, September 15

Time: 10:45 am - 11:45 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

AI is revolutionizing content creation, but without ethical considerations, it can lead to misinformation, bias, and search penalties. This 90-minute interactive workshop will equip participants with the knowledge and tools to integrate AI responsibly into their content strategies. Through discussions, real-world examples, and hands-on activities, attendees will learn how to create AI-generated content that is accurate, ethical, and aligned with industry best practices.

Takeaway

  • Recognize Ethical Risks – Identify the key challenges of AI-generated content, including bias, misinformation, and regulatory concerns and where it can appear in AI overviews across platforms.
  • Develop a Framework for Ethical AI Use – Learn how to balance AI automation with custom GPTs and human oversight to maintain credibility and trust.
  • Apply Best Practices in Real Time – Work through practical exercises to audit AI content, review test data on the best AI tools, infuse custom expert's quotes, and create responsible AI-assisted content strategies. "