Scheduler 2025

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Core Concept Workshop: Email Marketing for Content Marketers: Drive ROI from Your Efforts

Jessica Best  (Owner & Chief Strategist, BetterAve)

Location: Room 6E

Date: Monday, September 15

Time: 10:45 am - 12:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Beginner

What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $20+ for every $1 you invest. That is, if you do it right. Is your email program up to snuff?


From content do's and don'ts -- and trends -- to using data to inform your program to the right ways to grow your email list, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be, and then teach you how to grow it to the next level so you can start earning a $20-to-$1 return on investment.


WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send pharmaceutical ads in Russian need *not* attend.

Takeaway

  • Common mistakes we (still) see savvy email marketers make
  • What’s working – and what’s pretty darn cool – in email marketing in 2025 and beyond
  • How to grow your subscribers list to grow your revenue
  • How to turbo-boost your email marketing -- 2 ways to guarantee improvements to your ROI