Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Core Concept Workshop: Dollars and Sense: Finding Content ROI Without Losing Your Mind

Amy Higgins  (Director, Content Strategy, Cloudflare)

Monica Norton  (VP of Communications & Content, Nextiva)

Location: Room 29AB

Date: Monday, October 21

Time: 10:45 am - 12:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Budgets are cut. Employees are burnt out. Content has been deprioritized. Yet, your CMO is asking you to cut even more? Time for a discussion about content ROI.

Join us for "Dollars and Sense," where we'll show you how to calculate content ROI without needing a finance degree (or a stiff drink). Reveal the golden ratio of content success by learning how to calculate your true costs (including internal costs), how to quantify your progress against team goals, and how to pull it altogether to show that the investment was worthwhile (or in some cases—that it wasn't). We'll use real-life ROI analyses (done by liberal arts majors) to show you how easy it can be to get to a number that shows the real business impact of your work—even for historically difficult-to-track content like a podcast.

Fear not, this isn't your average number-crunching snooze fest. Get ready for laughter, learning, and maybe a few tears of joy as we navigate the murky waters of content ROI together. Join us for a workshop that'll have you laughing all the way to the bank (or at least until the next budget meeting). Because when it comes to content ROI, it's time to make dollars AND sense!


  • Learn how to calculate creator costs with ease.
  • See how to quantify what's really working (and not working) for your spend.
  • Discover new ways to think about assigning value to consumption and engagement metrics.
  • Uncover how to rework your content operations to increase ROI.
  • Become a pro at demonstrating your content ROI to leadership.