Scheduler 2025

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Core Concept Workshop: Crafting Your Purpose-Driven Brand: A Workshop for Impact & Growth

Anh Nguyen  (Chief Brand Amplifier, Amplified Marketing)

Location: Room 9

Date: Monday, September 15

Time: 10:45 am - 12:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Consumers today expect more from brands. They don’t just want a product or service. They want to support businesses that align with their values. So how do you go beyond buzzwords and marketing jargon to create a brand that truly connects and converts?
Brands that lead with purpose stand out—not just in values, but in revenue. Yet many small businesses struggle to define their purpose in a way that feels authentic, resonates with their audience, and drives growth.

This interactive, hands-on workshop is designed for small business owners and entrepreneurs ready to move beyond vague mission statements and start actively integrating purpose into their content, messaging, culture, and customer experience.

Through guided exercises, real-time brainstorming, and group collaboration, participants will:
• Define (or refine) their brand purpose using a structured framework.
• Develop a brand voice that communicates purpose authentically.
• Create messaging pillars to guide their marketing and storytelling.
• Practice crafting purpose-driven content with real-time feedback.
• Map their purpose to their business goals to align impact with profitability.

Attendees will leave with a fully developed purpose statement, a messaging framework, and practical strategies they can implement immediately—no fluff or empty buzzwords, just actionable takeaways.

Takeaway

  • Develop a clear and compelling brand purpose statement that reflects their mission and values.
  • Define a brand voice that feels authentic and connects the brand's purpose with their audience.
  • Build a messaging framework to guide content, marketing, and storytelling.
  • Learn practical strategies for aligning purpose with business goals to increase revenue
  • Discover ways to integrate purpose into marketing, culture, and customer experience for long-term brand success.