Scheduler 2025

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Core Concept Workshop: Built for Buy-In: The simplest, strongest way to get audiences invested in your ideas

Tamsen Webster  (Bestselling Author, Keynote Speaker, Founder, The Message Design Institute)

Location: Room 6B

Date: Monday, September 15

Time: 10:45 am - 12:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Beginner

When there’s so much competition for time, attention, and resources, getting your ideal audience to see your speech and your idea as right for them—quickly—is critical. But what do you do when all your reasons for being “right” aren’t right for those you’re talking to? In this practical and energizing presentation, 25-year message strategist and speaker Tamsen Webster will show you how to get people invested (literally and figuratively!) in all you have to offer, starting with the easiest storytelling elements for your audience to identify with: the principles that provide common ground for even the most uncommon ideas.

Takeaway

  • Understand why challenging people's beliefs is the enemy of intrinsic motivation, and what to do instead
  • Clearly and quickly identify who is, and isn’t, an ideal fit for your ideas and messages—and why—so you can focus your efforts where they’ll have the greatest effect
  • Follow a framework for simplifying them to their most important, and irresistible, elements and building in buy-in from the beginning