September 15-17
San Diego, CA
September 15-17, 2025
San Diego, CA
Start shaping your CMWorld experience. Use the filters to explore sessions and speakers that address your toughest marketing challenges. New sessions added weekly – check back often!
Core Concept Workshop: 15 Counterintuitive Tactics Smart Marketers Can Use to Succeed
Nancy Harhut (CCO, HBT Marketing)
Location: Room 6F
Date: Monday, September 15
Time: 10:45 am - 12:15 pm
Pass Type: All Access, Main Conference Plus - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Vault Recording: TBD
Audience Level: Intermediate
Today the thing that doesn’t make sense is the thing that can work best for marketers. Face it: Your customers and prospects don’t always make sense. Current brain science research shows they often act irrationally, making decisions that aren’t considered. Yet there are certain counterintuitive ways to get them to consider you.
Discover exactly what they are and how to easily use them in this eye-opening session. See numerous market-tested examples from messaging, marketing practices, and pricing. And gain15 fast, new ways to increase the response to your emails, ads, web pages, social posts, etc. These tactics may not make sense, but they do make money!
Takeaway
- Why super positive word of mouth ISN’T as effective as you think—and what to use instead (the solution is easy but it will surprise you)
- When saying many people do something can actually DISCOURAGE prospects from doing what you want (and how to avoid this social proof backfire effect)
- Why telling people they don’t have to buy increases the likelihood they WILL—Plus 12 more counterintuitive, yet very effective tactics to increase the ROI of your campaigns