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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Copy Runs the World: Copywriting Formulas and Principles to Engage Any Audience

Liz Willits  (Business Owner, Liz Willits)

Location: VIRTUAL

Date: Thursday, September 30

Time: 2:45 pm - 3:15 pm

Pass Type: Virtual Pass - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

That thing you bought last week? A copywriter likely influenced that decision. Copywriters are the behind-the-scene masterminds who convince people to take action. They're some of the most persuasive people on the planet. And if your brand masters copywriting, you'll join the ranks of the most influential and persuasive companies out there. During this talk, you'll learn how to apply conversion copywriting formulas and principles to your content. On top of that, you'll see real-life examples of copywriting that riveted readers from start to finish.


  • Study the most persuasive copywriting formulas that you can rely on again and again.
  • Find out how your brand can write better copy more quickly.
  • Learn tried-and-true copywriting principles used by the greatest writers in the world.
  • See real-life examples of copywriting that moves people to take action.
  • Discover how to apply and adapt copywriting principles to different mediums — like social media, email marketing, website content, and more.