ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLCs registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Copy Runs the World: Copywriting Formulas and Principles to Engage Any Audience

Liz Willits  (Business Owner, Liz Willits)

Pass Type: Virtual Pass - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

That thing you bought last week? A copywriter likely influenced that decision. Copywriters are the behind-the-scene masterminds who convince people to take action. They're some of the most persuasive people on the planet. And if your brand masters copywriting, you'll join the ranks of the most influential and persuasive companies out there. During this talk, you'll learn how to apply conversion copywriting formulas and principles to your content. On top of that, you'll see real-life examples of copywriting that riveted readers from start to finish.


  • Study the most persuasive copywriting formulas that you can rely on again and again.
  • Find out how your brand can write better copy more quickly.
  • Learn tried-and-true copywriting principles used by the greatest writers in the world.
  • See real-life examples of copywriting that moves people to take action.
  • Discover how to apply and adapt copywriting principles to different mediums — like social media, email marketing, website content, and more.