ContentTECH Summit is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Liz Willits (Business Owner, Liz Willits)
Date: Thursday, September 30
Time: 2:45 pm - 3:15 pm
Pass Type: Virtual Pass - Get your pass now!
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
That thing you bought last week? A copywriter likely influenced that decision. Copywriters are the behind-the-scene masterminds who convince people to take action. They're some of the most persuasive people on the planet. And if your brand masters copywriting, you'll join the ranks of the most influential and persuasive companies out there. During this talk, you'll learn how to apply conversion copywriting formulas and principles to your content. On top of that, you'll see real-life examples of copywriting that riveted readers from start to finish.