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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? Weâ€™ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Nicole Martin (Vice President of Strategy and Marketing Solutions, Pace)
Location: Room 3
Date: Wednesday, September 29
Time: 3:30pm - 4:00pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Content Innovation
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
MarTech tools are effective in finding, reaching and gathering significant insights on customers, but their engagementâ€”or lack thereofâ€”is dependent on the content you serve up. Todayâ€™s best brands are forging stronger connections with customers through compelling storytellingâ€”thatâ€™s informed by hypertargeted dataâ€”throughout the entire customer journey, creating multiple opportunities for connections and touchpoints.
When done well, insights-driven storytelling throughout the customer journey can move audiences to action and boost conversion by 30%â€”making it an invaluable and incredibly effective content marketing tool.
In this session, you'll receive the building blocks to become a master storyteller who produces engaging content at every stage of the customer journey: