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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Conversion Storytelling: What Is it and Why You Should Care?

Nicole Martin  (Vice President of Strategy and Marketing Solutions, Pace)

Location: Room 3

Date: Wednesday, September 29

Time: 3:30 pm - 4:00 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Session Sponsor

MarTech tools are effective in finding, reaching and gathering significant insights on customers, but their engagement—or lack thereof—is dependent on the content you serve up. Today’s best brands are forging stronger connections with customers through compelling storytelling—that’s informed by hypertargeted data—throughout the entire customer journey, creating multiple opportunities for connections and touchpoints.

When done well, insights-driven storytelling throughout the customer journey can move audiences to action and boost conversion by 30%—making it an invaluable and incredibly effective content marketing tool.


In this session, you'll receive the building blocks to become a master storyteller who produces engaging content at every stage of the customer journey:

  • Conversion storytelling: What it is and why it’s so powerful in driving growth
  • Who’s doing it well: The best B2B and B2C conversion storytellers
  • Building your stories: Tips and types of stories for every point of the customer journey
  • Mining for insights: Using your MarTech tools to unearth supporting data
  • Optimize your ecosystem: What tools, formats and channels work best
  • Measuring success: The best tracking metrics and KPIs