NOW AVAILABLE
ON DEMAND
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Content Upskill: Create Content that Resonates with Underrepresented Communities
Mariah Obiedzinski Tang (AVP Content Marketing, Stamats)
Jennifer Perez (Director, Campus Communications, North Orange Continuing Education)
Location: Room 31AB
Date: Tuesday, October 22
Time: 11:10 am - 11:50 am
Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
Vault Recording: TBD
Audience Level: Intermediate
Recession? Check. Pandemic? Check. Increased language diversity? Check.
Now, layer these challenges on top of one of the hardest-to-market industries of all…education.
At a time when the public is questioning the value of advanced learning, how do you reach those who need next-level work skills? And how do you connect with underrepresented community members in ways that are resonant, realistic, and respectful?
Takeaway
- Identify niche audiences in historically underrepresented populations
- Zoom in to meet needs with empathetic, actionable messaging
- Deliver achievable career pathways with achievable action steps