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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Content Upgrade Strategy: Your Key to Converting Demand Into Buyers

Jeff Coyle  (Co-Founder & Chief Strategy Officer, MarketMuse)

Date: Wednesday, September 29

Time: 11:50am - 12:20pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

You are creating a lot of demand through your top of funnel content, yay! You are educating your audience, answering their questions and building trust, double yay!

Now you want to convert that demand into expressions of interest.

How do you elegantly introduce your product with commercial content? What content is best to introduce and when?

This session will take a deep dive into using the buyer’s journey and intent research to master your content upgrade strategy.


  • Identify the gaps in your content throughout the funnel
  • Leverage user intent at scale
  • Get more from your organic traffic
  • Encourage more conversion with content upgrades