ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Content Upgrade Strategy: Your Key to Converting Demand Into Buyers

Jeff Coyle  (Co-Founder & Chief Strategy Officer, MarketMuse)

Location: Room 25

Date: Wednesday, September 29

Time: 4:20 pm - 4:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

You are creating a lot of demand through your top of funnel content, yay! You are educating your audience, answering their questions and building trust, double yay!

Now you want to convert that demand into expressions of interest.

How do you elegantly introduce your product with commercial content? What content is best to introduce and when?

This session will take a deep dive into using the buyer’s journey and intent research to master your content upgrade strategy.


  • Identify the gaps in your content throughout the funnel
  • Leverage user intent at scale
  • Get more from your organic traffic
  • Encourage more conversion with content upgrades