Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Content to Demand: Building a Powerhouse B2B Lead Gen Content Hub

Jenn VandeZande  (Editor in Chief , SAP Customer Experience)

Location: Room 28DE

Date: Wednesday, October 23

Time: 11:00 am - 11:40 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

Vault Recording: TBD

Audience Level: Intermediate

User demand for gated B2B content rose 14.3% YOY—up 77% since 2019, according to Netline. Today, marketers face complex challenges, from engaging stakeholders to engaging potential customers to channel strategy. There's a powerful solution to help harness the complexity: the content hub.

In this session, every element of what it takes to build a content hub will be explored, including examples of what makes content stand out, best and worst SEO content practices, and how to scale your content team and practices.

Takeaway

  • The professionals and technology needed to create a content hub
  • Staff and resources needed to maintain a content hub
  • Examples of organic content that's driven millions in pipeline
  • How to manage content for the longterm to recoup investments