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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Content, the Sleeping Giant for CMOs that's just Waking Up

Melissa Bouma  (CEO & President, Manifest)

Geoffrey Director  (SVP, Intelligence, Manifest)

Location: Room 6

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Executive

Session Type: Session

Vault Recording: TBD

More than just a means of driving search interest, telling customer stories, or rounding out a blog, content is truly the answer to the questions that CMOs (and senior marketers) are challenged with most often: differentiated brand building, acquisition AND long term growth planning, value creation with consumers & cutting through the competitive clutter. We’ll highlight the revealing data behind what CMOs care about most and showcase how content can more effectively drive business goals and help them shine.


● Today's existential marketing challenges and how content can address them
● Critical shifts that the content world must embrace to continue its ascent
● Why CMOs need content for brand success & how to pitch it
● What moves senior-level marketers and why that's uncomfortable for content marketers