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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Content that Builds Trust in the Era of Distrust

Jacquie Chakirelis  (Founder, Online Platform Institute)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

It happened. The day that media companies and publishers have dreaded. In 2019, UM's long-running Wave global survey found disturbingly low confidence in the perceived "truthfulness" of virtually every information source in our lives. The truth it seems belongs to no one and brands are not immune. According to the Edelman Trust Barometer, we have been in a "trust crisis" since 2017. These trends raise serious questions about what content we deliver in the marketplace. How do we earn credibility in an environment of disbelief? In this session, we'll dive into how we can leverage our content marketing efforts to earn and keep trust with our customers and empower them to become our messenger.


  • 1. How to break the stock photo habit and other "fake" content patterns to create lasting relationships with your customers.
  • 2 Learn simple ways brands are collaborating with their customers to become the messengers through user-generated content.
  • 3. Find out the number one tool in the content marketing toolbox every content project needs to build trust.