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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Content that Builds Trust in the Era of Distrust

Jacquie Chakirelis  (Founder, Online Platform Institute)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

It happened. The day that media companies and publishers have dreaded. In 2019, UM's long-running Wave global survey found disturbingly low confidence in the perceived "truthfulness" of virtually every information source in our lives. The truth it seems belongs to no one and brands are not immune. According to the Edelman Trust Barometer, we have been in a "trust crisis" since 2017. These trends raise serious questions about what content we deliver in the marketplace. How do we earn credibility in an environment of disbelief? In this session, we'll dive into how we can leverage our content marketing efforts to earn and keep trust with our customers and empower them to become our messenger.


  • 1. How to break the stock photo habit and other "fake" content patterns to create lasting relationships with your customers.
  • 2 Learn simple ways brands are collaborating with their customers to become the messengers through user-generated content.
  • 3. Find out the number one tool in the content marketing toolbox every content project needs to build trust.