Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Andrew Wheeler (CEO, Skyword)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Content Breakout
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Move over, ROI — It's time to talk about a new metric: Minimum Viable Loyalty. In this session, we break down the four macro forces defining the new content marketing economy and explain how you can harness them to take your content creation to the next level. Steeped in research and interviews spanning hundreds of marketing execs as well as our own experience consulting on over 1,000 content strategies, you’ll walk away knowing where to focus your energy and how to confidently lead your company into the future of content marketing.
