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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Content (R)evolution: Four Forces Transforming Content Creation and How to Master Them

Andrew Wheeler  (CEO, Skyword)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Session Sponsor

Move over, ROI — It's time to talk about a new metric: Minimum Viable Loyalty. In this session, we break down the four macro forces defining the new content marketing economy and explain how you can harness them to take your content creation to the next level. Steeped in research and interviews spanning hundreds of marketing execs as well as our own experience consulting on over 1,000 content strategies, you’ll walk away knowing where to focus your energy and how to confidently lead your company into the future of content marketing.


  • Know the major trends shaping the new content marketing economy
  • The common mistakes holding even the best brands back from achieving their potential
  • How to evolve your content creation to achieve greater success