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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

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Content Optimization & Distribution Workshop

Zontee Hou  (Director of Strategy, Convince & Convert)

Jenny Magic  (Strategist, Convince & Convert)

Corynn Myers  (Convince and Convert)

Location: Room 5

Date: Tuesday, September 28

Time: 1:00 pm - 3:00 pm

Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

How do you match the right content with the right channels? How do you optimize your content to get the most relevant audience? Join strategists Corynn Myers and Jenny Magic, along with head of strategy Zontee Hou of respected consultancy Convince & Convert, for this hands-on session. We'll share the frameworks that help clients—including Oracle, Arizona State University, Caesars Entertainment, and the UN FAO—get the most out of their content. Plus we'll explore both B2B and B2C case studies to help you bring your campaigns to life.


  • Identify the content you need to be creating and conduct a gap analysis on your existing resources
  • Distribute your content to the most relevant audiences
  • Optimize content for the strongest performance on your channels