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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Content Optimization & Distribution Strategies - Mapping Content to the Buyer Journey (and ROI)

Michael Brenner  (Keynote Speaker, Author & CEO, Marketing Insider Group)

Date: Monday, October 12

Time: 10:00am - 11:00am

Pass Type: All Access Virtual, Virtual Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

Every business creates content. But few know how to map content to the buyer journey and to better business results. Join Content Marketing influencer Michael Brenner who will get right to the heart of content optimization and distribution strategies that meet buyer needs and get results you can brag about to your boss.


Workshop attendees will learn how to:

  • Produce the right content and content types
  • Drive relevant traffic to that content
  • Optimize content for each phase of the buyer journey using business metrics