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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Content Modeling for Marketers: Making Your Content Work Harder, So You Don't Have To

Carmen Hill  (Content Strategist & Writer, Chill Content, LLC)

Location: Grand Ballroom B

Date: Friday, October 1

Time: 8:40 am - 9:10 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

As content creators we tend to focus on the creative part: the killer headline, compelling lede, witty turn of phrase. But by writing within the structure of a well-crafted content model, you can create content that not only serves your audience—but also supports a scaleable, connected content experience. It's like a job description for your content! Just as a recipe starts with the end in mind and then outlines the ingredients and how to put them together, a content model details all the building blocks of your content and how they go together so things work the way they should. So if the idea of creating content in a spreadsheet or software tool makes you uncomfortable, fear not. You can "write inside the lines" and still be creative. In this session you'll get practical tips for building simple, easy-to-use content models that provide:


  • Clarity: content purpose and parameters
  • Consistency: across creators, assets and channels
  • Connection: form to function, design to development, wireframes to words