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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Content Measurement in a Zero-Click Reality

Katie Tweedy  (Senior Content Marketing Manager, Nina Hale)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Content Measurement in a Zero-Click Reality
Content marketers are living in a zero-click reality in search engine results pages, with over 50% of searches on Google ending without a click. On anything. As organic search clicks and traffic continue to decrease, the pressure to defend content marketing efforts and understand content search success intensifies.

The zero-click world doesn't spell disaster for the savvy content marketer, it simply necessitates a shift in measurement focus. We'll discuss the growing importance of search impressions and search ranking when discussing content success, how valuable ranking for featured snippets is to your business and whether it's worth your time to optimize for them, and how to report on your content success in an overarching digital ecosystem.

Takeaway


• How to use search impression and search rank data in reporting and make future content decisions
• How to determine the value of ranking for featured snippets in search engine results pages
• How to understand which content is successful based on business goals



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