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Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Raymond Roker (Head of AEG Studios, AEG)
Location: Hope Ballroom A-C
Date: Thursday, September 5
Time: 2:50pm - 3:35pm
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Customer Experience
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Content marketing is on the rise. As brands continue to utilize this strategy to seize the attention of digital consumers and concert and festivalgoers alike, there's a growing focus on the role of storytelling. How can your brand tell an impactful story in the digital age? How can your message engage audiences before, during, and after live events? This topic explores the keys to making innovative content, how to use creativity to amplify traditional storytelling channels, and how these methods can lead to better business.
1. How to tell an impactful story in the digital age, how to use creativity to amplify traditional storytelling channels, and why inclusive stories lead to better business.
2. The best practices in creating meaningful branded content including case studies from a number of AEG Studios' branded-content campaigns, including Citizens Bank, Uber, H&M, and American Express and more.
3. The role of branded content in the live sector. What are the most effective ways that brands can use their stories to improve brand loyalty and simultaneously enhance the attendee experience?
4. How emerging digital technology (AR/VR 360-video, social media, etc.) is shaping the development of branded content as well as where opportunities exist for marketers and brands in the future.