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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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Content Marketing: Where Branded Storytelling and Music Collide

Raymond Roker (Head of AEG Studios, AEG)

Location: Hope Ballroom A-C

Date: Thursday, September 5

Time: 2:50pm - 3:35pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Customer Experience

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Content marketing is on the rise. As brands continue to utilize this strategy to seize the attention of digital consumers and concert and festivalgoers alike, there's a growing focus on the role of storytelling. How can your brand tell an impactful story in the digital age? How can your message engage audiences before, during, and after live events? This topic explores the keys to making innovative content, how to use creativity to amplify traditional storytelling channels, and how these methods can lead to better business.


1. How to tell an impactful story in the digital age, how to use creativity to amplify traditional storytelling channels, and why inclusive stories lead to better business.

2. The best practices in creating meaningful branded content including case studies from a number of AEG Studios' branded-content campaigns, including Citizens Bank, Uber, H&M, and American Express and more.

3. The role of branded content in the live sector. What are the most effective ways that brands can use their stories to improve brand loyalty and simultaneously enhance the attendee experience?

4. How emerging digital technology (AR/VR 360-video, social media, etc.) is shaping the development of branded content as well as where opportunities exist for marketers and brands in the future.