Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The TL;DR Content Marketing Strategy Workshop

Robert Rose  (Chief Strategy Officer, Content Marketing Institute)

Location: Room 29CD

Date: Monday, October 21

Time: 9:00 am - 10:30 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Industry Masterclass

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Are you looking for an overall introduction into the best practices strategy of modern content marketing? We have a full 12-hour course that we’ve partnered with the American Marketing Association for a complete certification program. But for Content Marketing World we’ve assembled a fast and furious – but thoughtful and practical – 90-minute workshop to dive into the best practices of modern content marketing strategy.

This workshop is designed to bridge your knowledge, and elevate your career as a strategic content marketing. This isn’t a workshop on how to write more creatively, or rank higher in search, or apply AI in your strategy (though we’ll touch on ALL of those things). This is a workshop designed to illuminate the strategic approach to modern content marketing no matter how big your business.

Attendees will receive 1.5 AMA Continuing Education Units (CEUs) and a special discount for the full online training program.

Takeaway

  • What is modern content marketing – the framework for making it an actual strategic part of your overall business, and how to set the right goals for your strategy.
  • What does the operation look like, from team, to skills, to the way you structure the function of strategic content marketing
  • How to think about the “product” of your content marketing – and develop deeper, more meaningful storytelling as a repeatable skill
  • How to construct a meaningful measurement framework so that you can show progress toward your overall goals.