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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients

Robert Rose  (Chief Strategy Advisor, Content Marketing Institute)

Date: Monday, October 12

Time: 10:00am - 11:00am

Pass Type: All Access Virtual, Virtual Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

We’re living in a new marketing era. It’s noisy and it’s crowded. Your client’s email inboxes are overflowing. Privacy regulations now abound. Web ads and pop-ups and social feeds are in your face. Not to mention social media. Is it dying? Is it dead? Or is it just paid?

Your clients are tuning out. New competitors like publishers and software companies are clueing in. More content is no longer the answer.

You’re already “doing content,” and, left unchecked, you’ll slowly move not toward failure – but worse – toward average. Failure would be good, because it disrupts. It forces you to see differently. Moving to the middle invites institutional momentum, sameness. So how do you stand out from the crowd?

How do you help your clients with content marketing strategy? This is our workshop on content marketing strategy for agencies. In one day, we are going to help you create the building blocks for YOU TO DELIVER content marketing strategy services.


  • The State of Content Marketing. What it is, how it is succeeding, and how it is deployed both for your clients, and your business.
  • Anatomy of A Strategy Engagement. Learn the detailed methodology of how to deliver a content marketing strategy engagement and why this will create the follow-on projects that will create long-term clients.
  • Storytelling for Business. Master the framework and structure for how agencies can help their clients develop better content, that relay better storytelling.
  • The Suite of Content Marketing Services. Explore where you go through the different kinds of follow-on engagements, with examples, so that you know how to deliver them. We also review cost, resources needed, the level of complexity, and the competitive set.
  • Audience Measurement – Discover how to measure audiences instead of the content output. Actually defining and quantifying ROI for your client.