Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Robert Rose (Chief Strategy Advisor, Content Marketing Institute)
Date: Monday, October 12
Time: 10:00am - 11:00am
Pass Type: All Access Virtual, Virtual Plus - Get your pass now!
Session Type: Workshop
Audience Level: All
Vault Recording: TBD
Audience Level: All
We’re living in a new marketing era. It’s noisy and it’s crowded. Your client’s email inboxes are overflowing. Privacy regulations now abound. Web ads and pop-ups and social feeds are in your face. Not to mention social media. Is it dying? Is it dead? Or is it just paid?
Your clients are tuning out. New competitors like publishers and software companies are clueing in. More content is no longer the answer.
You’re already “doing content,” and, left unchecked, you’ll slowly move not toward failure – but worse – toward average. Failure would be good, because it disrupts. It forces you to see differently. Moving to the middle invites institutional momentum, sameness. So how do you stand out from the crowd?
How do you help your clients with content marketing strategy? This is our workshop on content marketing strategy for agencies. In one day, we are going to help you create the building blocks for YOU TO DELIVER content marketing strategy services.