View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Robert Rose (Chief Strategy Advisor, Content Marketing Institute)
Date: Tuesday, October 13
Time: 1:00pm - 4:00pm
Pass Type: All Access, Main Conference Plus - Get your pass now!
Session Type: Workshop
Audience Level: All
Vault Recording: TBD
Audience Level: All
We’re living in a new marketing era. It’s noisy and it’s crowded. Your client’s email inboxes are overflowing. Privacy regulations now abound. Web ads and pop-ups and social feeds are in your face. Not to mention social media. Is it dying? Is it dead? Or is it just paid?
Your clients are tuning out. New competitors like publishers and software companies are clueing in. More content is no longer the answer.
You’re already “doing content,” and, left unchecked, you’ll slowly move not toward failure – but worse – toward average. Failure would be good, because it disrupts. It forces you to see differently. Moving to the middle invites institutional momentum, sameness. So how do you stand out from the crowd?
How do you help your clients with content marketing strategy? This is our workshop on content marketing strategy for agencies. In one day, we are going to help you create the building blocks for YOU TO DELIVER content marketing strategy services.
