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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Content Marketing, Reformed

Andrew Hanelly  (Partner, Revmade)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

While most brands are producing content, few are earning a return on their efforts. In this session, we highlight how the right editorial format can more clearly focus your content marketing efforts and help you drive more audience impact and better brand performance. Since no two programs are the same, we take a behind-the-scenes-look at what's driving content performance for three unique content programs, which were each recently named finalists at the 2020 Content Marketing Awards.


  • Learn how successful brands are focusing their efforts on solving for audience interests and pain points
  • How to package your point of view and expertise in a way that drives relevance and results
  • Discussion prompts to help your team brainstorm the best focus and format for your brand