NOW AVAILABLE
ON DEMAND
Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Jacqueline Loch (EVP Customer Innovation, SJC Content)
Location: Room 23
Date: Wednesday, September 14
Time: 12:20 pm - 12:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Demand Generation
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
The cookie is about to crumble in 2023, the third-party cookie that is.
With the digital advertising industry about to be transformed in 2023, this session reviews the multiple strategies that content marketers can use to drive first and second party data, to grow audiences and to create content that engages and converts.
This presentation reveals best practices for brands on how to be relevant and targeted, how to create Google-friendly content and how the role of content has increased along the customer journey.
This session is packed with examples and options for content that converts and drives the customer journey across platforms and strategies including SEO, long-form content, video, social media, Amazon, e-commerce portals, retail e-stores, websites and Martech apps.
1. Personalization options
2. Content and commerce best-practices
3. How the content journey maps to the customer journey
4. Focus on audience and distribution
5. Creating Google-friendly content
