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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Content Marketing in a cookie-less world

Jacqueline Loch  (EVP Customer Innovation, SJC Content)

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The cookie is about to crumble in 2023, the third-party cookie that is.

With the digital advertising industry about to be transformed in 2023, this session reviews the multiple strategies that content marketers can use to drive first and second party data, to grow audiences and to create content that engages and converts.

This presentation reveals best practices for brands on how to be relevant and targeted, how to create Google-friendly content and how the role of content has increased along the customer journey.

This session is packed with examples and options for content that converts and drives the customer journey across platforms and strategies including SEO, long-form content, video, social media, Amazon, e-commerce portals, retail e-stores, websites and Martech apps.

Takeaway

1. Personalization options

2. Content and commerce best-practices

3. How the content journey maps to the customer journey

4. Focus on audience and distribution

5. Creating Google-friendly content



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