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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Content Marketing for the Robots (Search Engine Marketing)

A. Lee Judge (Global Digital Marketing Manager, Hexagon Geosystems)

Location: Hope Ballroom E

Date: Thursday, September 5

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

This session will give real-case examples of the effects of good and bad content on search engine marketing and Google Ad costs. Attendees will leave with actionable checklists to share with their content teams as well as those charged with search engine marketing pointing to that content.


At the end of this session, attendees will be able to:

  • Create better content that drives better organic search page results
  • Make sure your content isn't killing your Google Ads
  • Make sure that you create content that saves from spending ad money