Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Content Marketing for Marketing Agencies: Make Your Services Sing

Erika Heald  (Founder, Erika Heald Consulting)

Maureen Jann  (Founder, SuperDeluxe Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Even though agencies are full of marketers, too often we employ the "cobbler's shoes" approach to doing our own marketing. After all, think of all those otherwise billable hours that go to waste if we put the same amount of time and care into our marketing as we do for our clients. The result? Half-hearted marketing efforts that can come off to highly skeptical and educated marketing audiences as...well, less than awesome. Building your business solely through word-of-mouth and referrals isn't a reliable growth strategy. Agencies need a strong content marketing approach to thrive! In this session, we'll help you put together a content-driven marketing plan that will help drive new leads, build trust with the market, elevate employee retention, and ultimate close more business.

Takeaway

Led by two agency founders and veterans, this session will share actual agency marketing activities that drove new business results and show you how to:

  • Take an account-based marketing (ABM) approach that creates content that will get the attention of your ideal client
  • Develop internal thought leaders to fuel content that builds trust (a critical element!)
  • Create compelling customer case studies that will win awards and have clients beating down your door to get the same results

Note: This session is specially formatted to remove competitive elements and foster collaboration to maximize creating a non-competitive mastermind environment.



FOLLOW CONTENT MARKETING WORLD ON SOCIAL