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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Content Marketing for Marketing Agencies: Make Your Services Sing

Erika Heald  (Founder, Erika Heald Consulting)

Maureen Jann  (Chief Marketing Strategist, NeoLuxe Marketing)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Even though agencies are full of marketers, too often we employ the "cobbler's shoes" approach to doing our own marketing. After all, think of all those otherwise billable hours that go to waste if we put the same amount of time and care into our marketing as we do for our clients. The result? Half-hearted marketing efforts that can come off to highly skeptical and educated marketing audiences as...well, less than awesome. Building your business solely through word-of-mouth and referrals isn't a reliable growth strategy. Agencies need a strong content marketing approach to thrive! In this session, we'll help you put together a content-driven marketing plan that will help drive new leads, build trust with the market, elevate employee retention, and ultimate close more business.

Takeaway

Led by two agency founders and veterans, this session will share actual agency marketing activities that drove new business results and show you how to:

  • Take an account-based marketing (ABM) approach that creates content that will get the attention of your ideal client
  • Develop internal thought leaders to fuel content that builds trust (a critical element!)
  • Create compelling customer case studies that will win awards and have clients beating down your door to get the same results

Note: This session is specially formatted to remove competitive elements and foster collaboration to maximize creating a non-competitive mastermind environment.



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