Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team

Michael Brenner (Keynote Speaker, Author & CEO, Marketing Insider Group)

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

Content marketing is a huge buzzword. But what does it really mean for your business? And how do you find the resources and the budget to execute a content marketing strategy today?

In this workshop, leading marketing expert, Michael Brenner will provide the 7 key factors to content marketing success, and a roadmap that any business can follow to reach, engage and convert new buyers.

At the end of this workshop, you'll be able to:

  1. Understand the core components of a content marketing strategy
  2. Implement each of these for your business to document an effective content marketing strategy
  3. Define key metrics to measure the success of your content marketing programs
  4. Walk away with a documented content marketing roadmap specific to your business