Content Marketing World 2020 - Session Viewer

So – you’re about to start your content marketing journey, and you’ve got a million questions about the basic setup, strategy, roles, responsibilities, measurement and approach. What is content marketing? In this workshop we’ll start at the beginning and walk through the foundational elements of a content marketing approach. This isn’t a “for dummies” class – it’s about understanding the fundamentals of beginning to use content marketing as a key piece of your strategy.

Workshop attendees will:

• Come to a foundational definition and understanding of the approach of Content Marketing as part of an integrated marketing and communications strategy.
• Lean about team construction – a look at the people and roles that typically make up a strategic content marketing approach
• Get a framework for managing the content creation process – no matter if you are a team of one, or one hundred
• Take a deep dive look at choosing the various channels – from Websites, Resource Centers, Email Newsletters, Social Media and more…
• How to employ simple, but effective measurement for content marketing as part of your overall strategy
• How to leverage paid, owned, and earned media strategies as part of content marketing

If you’re an executive, business owner, consultant, or marketing manager, and thinking about launching content marketing in your business – and are looking for the best place to start – this is a GREAT first step in your journey.