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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 4:00pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Content Marketing 101 – Let’s Begin

Robert Rose  (Chief Strategy Advisor, Content Marketing Institute)

Date: Monday, October 12

Time: 10:00am - 11:00am

Pass Type: All Access Virtual, Virtual Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

So – you’re about to start your content marketing journey, and you’ve got a million questions about the basic setup, strategy, roles, responsibilities, measurement and approach. What is content marketing? In this workshop we’ll start at the beginning and walk through the foundational elements of a content marketing approach. This isn’t a “for dummies” class – it’s about understanding the fundamentals of beginning to use content marketing as a key piece of your strategy.

Workshop attendees will:

  • Come to a foundational definition and understanding of the approach of Content Marketing as part of an integrated marketing and communications strategy.
  • Lean about team construction – a look at the people and roles that typically make up a strategic content marketing approach
  • Get a framework for managing the content creation process – no matter if you are a team of one, or one hundred
  • Take a deep dive look at choosing the various channels – from Websites, Resource Centers, Email Newsletters, Social Media and more…
  • How to employ simple, but effective measurement for content marketing as part of your overall strategy
  • How to leverage paid, owned, and earned media strategies as part of content marketing


If you’re an executive, business owner, consultant, or marketing manager, and thinking about launching content marketing in your business – and are looking for the best place to start – this is a GREAT first step in your journey.



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